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In 2013 Tania and Jordyn started a conversation about plastic. They found how it was overflowing landfills, floating in the oceans, strangling marine life and causing all sorts of trouble. So what could be done about it?
The answer stared them in the face, from the one million plastic bags being used every minute, the 10.46 million of tonnes of fabric waste created each year, and the willingness and generosity of people from all fabrics of society to do something about it. They created a platform that supports the diversion of postconsumer material waste into reusable bags to replace plastic bags and most importantly, start conversations.
The initiative spread like wildfire, and is now in over 800 communities worldwide. Hundreds of thousands of plastic bags have been saved from landfill, and behaviour change went way beyond the bag to other singleuse plastics and sustainable living. Not to mention the immeasurable social impact of the conversations, connections and new friendships created in the process! Perhaps, its not about the plastic bag at all.