What was started in 1989 by an "average Australian bloke" who had a simple idea to make a difference in his own backyard has now become the nation's largest communitybased environmental event. It is hard to believe that this initiative began as the inspiration of one man, Ian Kiernan. An avid sailor, Ian was shocked and disgusted by the pollution and rubbish that he continually encountered in the oceans of the world. Taking matters into his own hands, Ian organised a community event with the support of a committee of friends, including cofounder Kim McKay AO. This simple idea ignited an enthusiasm and desire among the local community to get involved and make a difference. And surely if a capital city could be mobilised into action, then so could the whole nation! And so it was that Clean Up Australia Day was born in 1990. 17.7 million Australians have donated their time as part of Clean Up Australia activities over the last 30 years. 35 million hours of volunteer time has been donated to Clean Up activities to benefit our environment 365,000 Ute loads of rubbish have been removed as part of Clean Up Australia activities Of course, Australia's waste challenges can't be solved in just one day, so over the past three decades, Clean Up Australia has evolved into an organisation that works with community, government and businesses to provide practical solutions to help us all live more sustainably every day of the year. Today our focus is as much on preventing rubbish entering our environment as it is removing what has already accumulated.